Organizations

Here are terms to beware of: fool-proof or idiot-proof (oh, you mean you think your customers are fools or idiots?); user-friendly (which usually means to hold users by the hand and force them to do things one step at a time, in prescribed order, whether they like it or not); and intuitive (which in actuality means so automatic it is not conscious, but those who use the term forget that almost everything we call intuitive, such as walking or using a pencil took years of practice.